About Me

I was lucky enough to grow up in a very creative house hold, I was always encouraged to follow my passion – art & design. I got to see first hand what it looked like to love what you do.

 

I learned traditional drafting skills early on, and often accompanied my parents to work. For the longest time I tried to fight the instincts and explore other realms of design; from fashion to film and theatre. Something always pulled me back to physical space.

 

After many years in Europe I returned to Toronto to finally give in, and pursue a career in the architectural design world. It felt as though I was getting closer to the finish line, but something was missing. I came across the Sheridan College Experiential Design program and it changed everything. I finally found all of the pieces to the puzzle.

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MY APPROACH

 

My approach to design is to use the digital to enhance the physical – to immerse participants completely; whether it be through branding, or themed experience, guests should always feel that they are living in the designed world. The narrative should always continue beyond the experience. My goal as an experiential designer is to create projects that evoke profound emotional connection leaving lasting memories.